Communication Design students from The Glasgow
School of Art have been invited to give the MTV logo a make over it was
announced today, 22 October 2014. Six giant versions of the MTV logo will each
be given a fresh look by the designers ahead of the MTV Awards which will take
place in Glasgow next month. The students have been given free rein to bring
their creativity to the logos, and their designs will go on show in a number of
venues across the city in the week before the ceremony.
Jo Bacon, vice-president of marketing, creative and publicity at MTV UK said: “The whole MTV team has been captured
by the Glaswegian style and spirit and we thought this would be a great way to
add a touch of the city’s charm to our brand. The Glasgow School of Art has an
amazing reputation and we are excited to see the students’ finished designs.”
“It is rare for a global brand to present
such an open brief,” says Steve
Rigley, Lecturer in Graphic Design at The Glasgow School of Art. “Our
students will relish the opportunity.”
Full text of the press release below. Further information on the MTV awards
from Stripe Communications, mtv@stripecommunications.com
Further information on the GSA
Lesley Booth
0779 941 4474
press@gsa.ac.uk
22
October 2014
October 2014
MTV pops up across
Glasgow
Glasgow
As Glasgow gets ready to
welcome the 2014 MTV EMA some of the city’s freshest creative
talent from The Glasgow School of Art have been working through the night in an
exciting collaboration which will showcase six unmissable giant MTV logos around the city,
designed to get Glasgow buzzing in the run up to the show on Sunday 9 November.
welcome the 2014 MTV EMA some of the city’s freshest creative
talent from The Glasgow School of Art have been working through the night in an
exciting collaboration which will showcase six unmissable giant MTV logos around the city,
designed to get Glasgow buzzing in the run up to the show on Sunday 9 November.
Inspired by the city’s love for new music and
art, MTV is challenging students from the city’s world famous Art School by giving them a blank canvas
to project Glasgow’s identity onto the giant 8ft high logos
giving them an outlet for their creativity and is putting the rising stars in
the spotlight to give them a platform to kick-start their careers.
art, MTV is challenging students from the city’s world famous Art School by giving them a blank canvas
to project Glasgow’s identity onto the giant 8ft high logos
giving them an outlet for their creativity and is putting the rising stars in
the spotlight to give them a platform to kick-start their careers.
The logos will be dotted
around some of Glasgow city centre’s best known locations from 4 November as part of an interactive
treasure hunt which gives fans one of the last chances to get their hands on
tickets to the must-see awards bash. Keep up with MTV EMA on Facebook and Twitter (@MTVEMA) to be one of
the first to know as locations are unveiled in the week leading up to the 2014 MTV
EMA.
around some of Glasgow city centre’s best known locations from 4 November as part of an interactive
treasure hunt which gives fans one of the last chances to get their hands on
tickets to the must-see awards bash. Keep up with MTV EMA on Facebook and Twitter (@MTVEMA) to be one of
the first to know as locations are unveiled in the week leading up to the 2014 MTV
EMA.
The students have been
given a free rein to make the logos stand out as much as possible and MTV is
looking for the most original and innovative designs to shine through. From
neon to tartan and fur to feathers – there are no limits and the more creative the better!
given a free rein to make the logos stand out as much as possible and MTV is
looking for the most original and innovative designs to shine through. From
neon to tartan and fur to feathers – there are no limits and the more creative the better!
Jo Bacon, vice-president
of marketing, creative and publicity at MTV UK said: “The whole MTV team has been captured by the Glaswegian style and spirit
and we thought this would be a great way to add a touch of the city’s charm to our brand. The Glasgow School of Art has an amazing reputation and we are excited to see the
students finished designs.”
of marketing, creative and publicity at MTV UK said: “The whole MTV team has been captured by the Glaswegian style and spirit
and we thought this would be a great way to add a touch of the city’s charm to our brand. The Glasgow School of Art has an amazing reputation and we are excited to see the
students finished designs.”
“It
is rare for a global brand to present such an open brief,” says .Steve
Rigley, Lecturer in Graphic Design at The Glasgow School of Art. “Our
students will relish the opportunity.”
is rare for a global brand to present such an open brief,” says .Steve
Rigley, Lecturer in Graphic Design at The Glasgow School of Art. “Our
students will relish the opportunity.”
Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of
Glasgow City Marketing Bureau, said: “Glasgow is Scotland’s cultural capital
and the illustrious Glasgow School of Art is world-renowned; boasting no fewer
than four Turner Prize winners and a seemingly never-ending list of famous
alumni who have gone on to blaze an internationally acclaimed trail in
contemporary art, design and music. This is an exciting opportunity for the
current crop of talented young artists at the GSA to showcase their skills;
delivering a unique take on Glasgow’s creative identity in collaboration with
one of the world’s most innovative brands.”
Glasgow City Marketing Bureau, said: “Glasgow is Scotland’s cultural capital
and the illustrious Glasgow School of Art is world-renowned; boasting no fewer
than four Turner Prize winners and a seemingly never-ending list of famous
alumni who have gone on to blaze an internationally acclaimed trail in
contemporary art, design and music. This is an exciting opportunity for the
current crop of talented young artists at the GSA to showcase their skills;
delivering a unique take on Glasgow’s creative identity in collaboration with
one of the world’s most innovative brands.”
Paul
Bush OBE, chief operating officer for EventScotland said: “Glasgow
truly embodies Scotland’s creative culture and this project will ignite the
imagination of the city ahead of the MTV EMA next month. There will a huge
interest in how the students re-work the iconic MTV logo, and there will
undoubtedly be lots of excited fans searching for them in the city in the lead
up to the show.”
Bush OBE, chief operating officer for EventScotland said: “Glasgow
truly embodies Scotland’s creative culture and this project will ignite the
imagination of the city ahead of the MTV EMA next month. There will a huge
interest in how the students re-work the iconic MTV logo, and there will
undoubtedly be lots of excited fans searching for them in the city in the lead
up to the show.”
-Ends-
About MTV
MTV is
the world’s premier youth entertainment brand. With a global reach of
more than a half-billion households, MTV is the cultural home of the millennial
generation, music fans and artists, and a pioneer in creating innovative
programming for young people. MTV reflects and creates pop culture with
its award-winning content built around compelling storytelling, music discovery
and activism across TV, online and mobile. Outside of the United States,
MTV is part of Viacom International Media Networks, a division of Viacom Inc.
(NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and
content across all media platforms.
the world’s premier youth entertainment brand. With a global reach of
more than a half-billion households, MTV is the cultural home of the millennial
generation, music fans and artists, and a pioneer in creating innovative
programming for young people. MTV reflects and creates pop culture with
its award-winning content built around compelling storytelling, music discovery
and activism across TV, online and mobile. Outside of the United States,
MTV is part of Viacom International Media Networks, a division of Viacom Inc.
(NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and
content across all media platforms.
Issued by:
Stripe Communications, T: 0141 206 3710, mtv@stripecommunications.com
Stripe Communications, T: 0141 206 3710, mtv@stripecommunications.com