MEDIA RELEASE: GSA Student creates new design work for Glasgow Virgin Money Lounge

June 15, 2016


Copy Text

Get your Mackintosh on’ created by Erlend Firth celebrates Charles
Rennie Mackintosh



Erlend Firth with his “Get Your Mackintosh On” design at Virgin Money Lounge, Glasgow


  • Erlend is in his final year studying
    Interior Design at The Glasgow School of Art
  • The design will appear in the Virgin Money
    Glasgow Lounge on Queen Street
  • Erlend’s Degree Show work will be on show in the Reid Building from 18 – 25 June
                                  
Elend
Firth, a final year Interior Design student at The Glasgow School of Art (GSA),
has created a new piece of design which will be displayed in the Virgin Money
Lounge in Glasgow.

The
design entitled, “Get Your Mackintosh On”,
features a gentle play on words combining Glasgow’s notoriously wet weather with
its most iconic building. An image of the main entrance to the Mackintosh
Building is seen in the background with an umbrella bearing characters in the
foreground and the text “Get Your Mackintosh On” written in the celebrated
Charles Rennie Mackintosh font. The design, which is the focus of the wall
behind the main staircase, was unveiled today (insert date)

The GSA
was approached in 2015 with a live project for its third year Interior Design
students to create a design treatment for the stairwell in the Virgin Money
Lounge in Glasgow. There was a £1,000 prize and a two week placement with a
London design agency.  The competition
was won by Erlend Firth.

Paul Adamson, Glasgow Virgin Money Lounge
Manager said
: “Charles Rennie Mackintosh is a celebrated Glaswegian
whose work is known the world over. Erlend has created a fantastic piece of design
which is a tribute to him and we are very happy to showcase in our Glasgow
Lounge and I am sure that our customers will love it too.

Pamela Flanagan, Interior Design Lecturer at the Glasgow School of Art
said:
“This was a fantastic opportunity for our students. It gave
them the chance to work with a major company on a live project knowing that the
winning design would be created in a showcase space, the new Virgin Money
Lounge in Queen Street. It is wonderful to see Erlend’s design in situ.”

Introducing his concept winning designer Erlend
Firth said:
“Linking Virgin Money with The Glasgow School of
Art, I attempted to 
create an image that was unmistakably Virgin, but without
explicitly
 stating it. This subtle concept connects the brand through the use
of colours, the value of family and of course Virgin’s humour ­ because it
always seems to be raining here!”

Erlend
will also be showcasing work created during his time at the GSA in Degree Show
at the Reid Building from 18 – 25 June. Degree Show is open from 10am – 7pm
Monday – Friday and 10am – 5pm on Saturdays and Sundays. Entry is free.


  
Lesley Booth
GSA Press and Media
Relations
+ 44 (0)779 941 4474
@GSofAmedia

Media Contact for Virgin Money:

Graeme Tones
Virgin Money Press Office
Tel: 0191 279 4676
Email: 
press.office@virginmoney.com



About Virgin Money

  • Virgin Money offers savings,
    mortgages, credit cards, current accounts, currency services, pensions,
    investments and protection products to over 3 million customers across the UK.
  • Virgin Money’s business
    ambition is to make “everyone better off” – this philosophy underpins our
    approach to business by offering good value to customers, treating employees
    well, making a positive contribution to society and delivering a profit to
    shareholders.
  • More than 11,500 charities have registered with Virgin Money Giving and,
    b
    y the end of 2015, over £420 million had been raised for charity
    through the service since its launch in 2009, resulting in an
    estimated £13 million more raised for charity because of its
    not-for-profit model.