The Glasgow School of
Art’s School of Simulation and Visualisation (SimVis) is to be a partner in the
new Tennent’s visitor centre it was announced today, 8 December 2016. SimVis will work with Tennent’s,
The Creative Cell and ZM Architecture on the
new visitor centre which will be a major tourist attraction showcasing The
Tennent’s Story at its Wellpark site. SimVis will create 3D digital content for
The Tennent’s Story, which aims to open its doors to the public in autumn 2017.
Art’s School of Simulation and Visualisation (SimVis) is to be a partner in the
new Tennent’s visitor centre it was announced today, 8 December 2016. SimVis will work with Tennent’s,
The Creative Cell and ZM Architecture on the
new visitor centre which will be a major tourist attraction showcasing The
Tennent’s Story at its Wellpark site. SimVis will create 3D digital content for
The Tennent’s Story, which aims to open its doors to the public in autumn 2017.
“SimVis works at the cutting edge of 3D
visualisation, harnessing innovations in the fast moving world of digital technology
to create rich content,” Acting Director, Paul Chapman. “We are looking forward to
working in partnership with Tennent’s, The Creative Cell and ZM Architecture on
this exciting project to create an experience bringing to life the fascinating
story of Tennent’s and its growth alongside the City of Glasgow.”
visualisation, harnessing innovations in the fast moving world of digital technology
to create rich content,” Acting Director, Paul Chapman. “We are looking forward to
working in partnership with Tennent’s, The Creative Cell and ZM Architecture on
this exciting project to create an experience bringing to life the fascinating
story of Tennent’s and its growth alongside the City of Glasgow.”
SimVis was also a key partner in the
award-winning Battle of Bannockburn visitor experience and has recently
collaborated with the University of Hull on the creation of a 3D digital interactive
model of celebrated aviatrix, Amy Johnson, ahead of the Hull becoming City of
Culture in 2017.
award-winning Battle of Bannockburn visitor experience and has recently
collaborated with the University of Hull on the creation of a 3D digital interactive
model of celebrated aviatrix, Amy Johnson, ahead of the Hull becoming City of
Culture in 2017.
|
| Archers in the Battle of Bannockburn experience. The 3D digital content was created by SimVis |
|
Full text of Tennent’s
press release below.
press release below.
Further information on
SimVis
SimVis
Lesley Booth
0779 941 4474
@GSofAMedia
NEWS RELEASE
Tennent Caledonian Pours Million Pound Investment into Visitor
Experience
Experience
Scotland’s oldest
brewer, Tennent Caledonian, has announced a £1m investment into the Wellpark
Visitor Centre in Glasgow’s East End. The planning application, currently with
Glasgow City Council, will deliver a state of the art five star tourist attraction
showcasing ‘The Tennent’s Story’ at its Wellpark site.
brewer, Tennent Caledonian, has announced a £1m investment into the Wellpark
Visitor Centre in Glasgow’s East End. The planning application, currently with
Glasgow City Council, will deliver a state of the art five star tourist attraction
showcasing ‘The Tennent’s Story’ at its Wellpark site.
The enhanced visitor
experience will bring to life Tennent’s 500 year heritage, telling the story of
Tennent’s place in Scottish history, culture and sport, while promoting Tennent’s
worldwide reputation as a Master Brewer of quality lager and ales.
experience will bring to life Tennent’s 500 year heritage, telling the story of
Tennent’s place in Scottish history, culture and sport, while promoting Tennent’s
worldwide reputation as a Master Brewer of quality lager and ales.
Working closely with Scotland’s
future creatives, Tennent’s have partnered with The Creative Cell, the Glasgow-based
Creative Communications Agency, who are leading the project, together with The
School of Simulation and Visualisation at The Glasgow School of Art and ZM
Architecture.
future creatives, Tennent’s have partnered with The Creative Cell, the Glasgow-based
Creative Communications Agency, who are leading the project, together with The
School of Simulation and Visualisation at The Glasgow School of Art and ZM
Architecture.
The Tennent’s Story
aims to open its doors to the public in autumn 2017.
aims to open its doors to the public in autumn 2017.
Paul Bartlett, Group Corporate Affairs Director, said:
“This is a hugely exciting time for Tennent’s and this announcement is
another significant investment in the future of our business and the Wellpark
site. The plans we’ve put in place will transform our current visitor centre
into one of Scotland’s premier tourist destinations. We can’t wait to get started.
another significant investment in the future of our business and the Wellpark
site. The plans we’ve put in place will transform our current visitor centre
into one of Scotland’s premier tourist destinations. We can’t wait to get started.
“Since 1556, Tennent’s has been part of Scotland’s cultural history and
we have an incredible story to tell. The current visitor centre attracts over
15,000 local and international tourists every year, and we look forward to
welcoming even more people through our doors when The Tennent’s Story opens
next year.”
we have an incredible story to tell. The current visitor centre attracts over
15,000 local and international tourists every year, and we look forward to
welcoming even more people through our doors when The Tennent’s Story opens
next year.”
Simon MacQuarrie, MD of The Creative Cell, said:
“The Creative Cell is delighted to be appointed to lead this exciting
and significant project for one of Scotland’s most iconic and loved brands. We
look forward to working closely with Tennent’s and our project partners to
deliver a world-class visitor experience.”
and significant project for one of Scotland’s most iconic and loved brands. We
look forward to working closely with Tennent’s and our project partners to
deliver a world-class visitor experience.”
Acting Director of
the GSA’s School of Simulation and Visualisation (SimVis), Dr Paul
Chapman, said: “SimVis
works at the cutting edge of 3D visualisation, harnessing innovations in the
fast moving world of digital technology to create rich content. We are looking
forward to working in partnership with Tennent’s, The Creative Cell and ZM
Architecture on this exciting project to create an experience bringing to life
the fascinating story of Tennent’s and its growth alongside the City of
Glasgow.”
the GSA’s School of Simulation and Visualisation (SimVis), Dr Paul
Chapman, said: “SimVis
works at the cutting edge of 3D visualisation, harnessing innovations in the
fast moving world of digital technology to create rich content. We are looking
forward to working in partnership with Tennent’s, The Creative Cell and ZM
Architecture on this exciting project to create an experience bringing to life
the fascinating story of Tennent’s and its growth alongside the City of
Glasgow.”
For more details, please contact Ruiraidh Thomson of Wire – ruiraidh@wearewire.co / 0141 648 9610 / 07803 094 772