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| Young designers Emily Wang and Sophie Rowan are joined by Adam Lang and Debbie King from Shelter Scotland and Professor Tom Inns for the unveiling of their Shelter Scotland 50th anniversary logo |
A unique creative partnership between The
Glasgow School of Art (the GSA) and Shelter Scotland is officially launched
today to mark the charity’s 50th anniversary in Scotland.
Glasgow School of Art (the GSA) and Shelter Scotland is officially launched
today to mark the charity’s 50th anniversary in Scotland.
Young designers from the GSA have designed a logo for
the housing and homelessness charity’s 50th anniversary year, which
will be used to brand a 12-month series of events and activities starting next
month.
the housing and homelessness charity’s 50th anniversary year, which
will be used to brand a 12-month series of events and activities starting next
month.
As the anniversary year is not something that Shelter
Scotland is treating as any cause for celebration, the students were given
the challenging brief to think boldly and help the charity to reconnect
the Scottish public with its campaigning heritage and driving
mission of a home for everyone, thinking about the past, present and future of
Shelter’s work in Scotland.
Scotland is treating as any cause for celebration, the students were given
the challenging brief to think boldly and help the charity to reconnect
the Scottish public with its campaigning heritage and driving
mission of a home for everyone, thinking about the past, present and future of
Shelter’s work in Scotland.
The logo was chosen after 70 third and fourth-year
Communication Design students submitted concepts for an internal competition
which was judged by their tutors and members of Shelter Scotland. The
winning logo design was created by Sophie Rowan (21, from Motherwell) and Emily
Wang (21, from Hong Kong). The logo art direction was led by Communication Design
alumna, Maeve Redmond.
Communication Design students submitted concepts for an internal competition
which was judged by their tutors and members of Shelter Scotland. The
winning logo design was created by Sophie Rowan (21, from Motherwell) and Emily
Wang (21, from Hong Kong). The logo art direction was led by Communication Design
alumna, Maeve Redmond.
The students also took part in competitions to design
striking art installations for two of the charity’s shop windows in Glasgow and
Edinburgh plus a display to be used in the windows of the rest of its 37 shops
across Scotland. Seven Communication Design Photography students are
also working on new photography based on Nick Hedge’s landmark work for Shelter
in 1969-72 (which depicted slum housing conditions in Scotland’s cities). The
new photography project will be launched at an exhibition later in
the anniversary year.
striking art installations for two of the charity’s shop windows in Glasgow and
Edinburgh plus a display to be used in the windows of the rest of its 37 shops
across Scotland. Seven Communication Design Photography students are
also working on new photography based on Nick Hedge’s landmark work for Shelter
in 1969-72 (which depicted slum housing conditions in Scotland’s cities). The
new photography project will be launched at an exhibition later in
the anniversary year.
Along with the winning designers, the logo was
unveiled by Professor Tom Inns, Director of The Glasgow School of Art and
Shelter Scotland’s Head of Communications and Policy, Adam Lang.
unveiled by Professor Tom Inns, Director of The Glasgow School of Art and
Shelter Scotland’s Head of Communications and Policy, Adam Lang.
Professor Tom Inns, Director of The Glasgow School of
Art, said:
Art, said:
“The Glasgow School of Art is delighted to have had
the opportunity to partner with Shelter Scotland on this project for their 50th
anniversary.
the opportunity to partner with Shelter Scotland on this project for their 50th
anniversary.
“Working on the project has been an important
opportunity for our students. Not only did it offer the chance to learn more
about how to apply their creativity to a live brief, but it was for an
organisation whose work they particularly admire. We look forward to seeing all
the different outcomes of the collaboration.”
opportunity for our students. Not only did it offer the chance to learn more
about how to apply their creativity to a live brief, but it was for an
organisation whose work they particularly admire. We look forward to seeing all
the different outcomes of the collaboration.”
Graeme Brown, Director of Shelter Scotland, said:
“We are delighted that The Glasgow School of Art has
partnered with us for our 50th anniversary. The level of creative
thinking and realisation shown by the young designers has been outstanding and
the logo is a strong and bold image which we will be proud to carry for the
next 12 months of activities.
partnered with us for our 50th anniversary. The level of creative
thinking and realisation shown by the young designers has been outstanding and
the logo is a strong and bold image which we will be proud to carry for the
next 12 months of activities.
“I thank all the young designers who have taken part
along with the staff at Glasgow School of Art and wish them all the best for
the future.”
along with the staff at Glasgow School of Art and wish them all the best for
the future.”
Ends
For further information
Lesley Booth (the GSA)
07799414474
press @gsa.ac.uk
@GSofAMedia
Neil Baldwin/Susie
Rose (Shelter Scotland) – 0844 515 2442
Rose (Shelter Scotland) – 0844 515 2442
Notes to Editors
About Shelter Scotland
Shelter Scotland helps over half a million people a
year struggling with bad housing or homelessness – and we campaign to prevent
it in the first place. We’re here so no-one has to fight bad housing or
homelessness on their own. For housing advice please visit shelterscotland.org/getadvice
year struggling with bad housing or homelessness – and we campaign to prevent
it in the first place. We’re here so no-one has to fight bad housing or
homelessness on their own. For housing advice please visit shelterscotland.org/getadvice
Follow Shelter Scotland on Facebook – http://www.facebook.com/shelterscotland
Twitter – http://twitter.com/shelterscotland
Twitter – http://twitter.com/shelterscotland
Shelter Scotland believes everyone should have a home.
We help people find and keep a home. We campaign for decent housing for all.
We help people find and keep a home. We campaign for decent housing for all.