|
| Matteo Alessi with the Michael Graves kettle. Alessi will take part in an panel discussion with Lorna Macaulay of the Harris Tweed Authority hosted by the GSA’s Don McIntyre at XpoNorth 2017 |
- Staff from the GSA’s
School of Simulation and Visualisation (SimVis) and Institute of Design
Innovation (InDI) to participate in events on Wednesday 7 and Thursday 8 June - SimVis to lead virtual
reality showcase
Matteo Alessi and Pedro AImeida among international contributors to
GSA events
GSA events
The Glasgow School of Art will once again participate in the
XpoNorth creative industries showcase it was confirmed today, 10 May 2017. This will be the third year that the world
leader in creative education has been part of the XpoNorth festival. The GSA’s
School of Simulation and Visualisation (SimVis) and Institute of Design
Innovation (InDI) will have a significant presence at the festival with staff
and researchers participating in panel discussions, and SimVis will host a
Virtual Reality showcase in the Technology & Gaming Playground.
XpoNorth creative industries showcase it was confirmed today, 10 May 2017. This will be the third year that the world
leader in creative education has been part of the XpoNorth festival. The GSA’s
School of Simulation and Visualisation (SimVis) and Institute of Design
Innovation (InDI) will have a significant presence at the festival with staff
and researchers participating in panel discussions, and SimVis will host a
Virtual Reality showcase in the Technology & Gaming Playground.
Leading international contributors to the GSA events will include
Matteo Alessi, Chief Commercial Officer Europe and America for the
internationally renowned design company established by Alberto Alessi in 1921,
and Pedro AImeida, Assistant Professor of Design at the University of
Aveiro, Portugal.
Matteo Alessi, Chief Commercial Officer Europe and America for the
internationally renowned design company established by Alberto Alessi in 1921,
and Pedro AImeida, Assistant Professor of Design at the University of
Aveiro, Portugal.
Alessi has been at the forefront of cutting-edge design for almost
100 years, working in collaboration with world-leading designers and architects
including Ron Arad, David Chipperfield, Michael Graves, Achille Castiglioni,
Ettore Sottsass and Philippe Starck. Matteo Alessi, great grandson of founder
Alberto Alessi, will take part in a panel discussion with Lorna Macaulay of the
Harris Tweed Authority looking at the importance of provenance to their
businesses, and considering how they have kept their products fresh without
losing the heritage and tradition. The panel will be chaired by Don McIntyre,
Design Director at the GSA’s Institute of Design Innovation.
100 years, working in collaboration with world-leading designers and architects
including Ron Arad, David Chipperfield, Michael Graves, Achille Castiglioni,
Ettore Sottsass and Philippe Starck. Matteo Alessi, great grandson of founder
Alberto Alessi, will take part in a panel discussion with Lorna Macaulay of the
Harris Tweed Authority looking at the importance of provenance to their
businesses, and considering how they have kept their products fresh without
losing the heritage and tradition. The panel will be chaired by Don McIntyre,
Design Director at the GSA’s Institute of Design Innovation.
Meanwhile, Pedro AImeida, Assistant Professor of Design at the
University of Aveiro, Portugal, will take part in an “in conversation” with Dr
Gordon Hush, Director of the GSA’s Institute of Design Innovation, exploring
how historical and cultural memory can be lost as brands develop new imagery.
University of Aveiro, Portugal, will take part in an “in conversation” with Dr
Gordon Hush, Director of the GSA’s Institute of Design Innovation, exploring
how historical and cultural memory can be lost as brands develop new imagery.
From the GSA’s School of Simulation and Visualisation Dr Stuart
Jeffrey, Research Fellow in International Heritage Visualisation at SimVis, will
take part in a panel discussion on how technology can improve the visitor
experience in the 21st century museum, and what a museum without
walls might be like. The panel will be chaired by Fiona Hyslop MSP, Cabinet
Secretary for Culture and External Affairs. Meanwhile, Dr Matthieu Poyade,
Research Fellow in 3D Programming at SimVis, will be a key contributor to a
panel looking at the reality behind the VR hype and how VR can be harnessed for
business development.
Jeffrey, Research Fellow in International Heritage Visualisation at SimVis, will
take part in a panel discussion on how technology can improve the visitor
experience in the 21st century museum, and what a museum without
walls might be like. The panel will be chaired by Fiona Hyslop MSP, Cabinet
Secretary for Culture and External Affairs. Meanwhile, Dr Matthieu Poyade,
Research Fellow in 3D Programming at SimVis, will be a key contributor to a
panel looking at the reality behind the VR hype and how VR can be harnessed for
business development.
For further details on the GSA events see Notes for Editors.
“We are delighted to be
contributing to XpoNorth for the third year running,” says Professor Irene McAra-McWilliam, GSA Deputy Director, Innovation and
Director of the GSA’s Highlands and Islands Campus. “The festival is a vibrant and significant creative industries event in
the Highlands and Islands, and we are very proud to have a presence in this
year’s programme.”
contributing to XpoNorth for the third year running,” says Professor Irene McAra-McWilliam, GSA Deputy Director, Innovation and
Director of the GSA’s Highlands and Islands Campus. “The festival is a vibrant and significant creative industries event in
the Highlands and Islands, and we are very proud to have a presence in this
year’s programme.”
“We have worked closely
with Highlands and Islands Enterprise for many years and our partnership on
XpoNorth is another great example of how this collaboration is helping to
support a flourishing, creative Highlands and Islands.”
with Highlands and Islands Enterprise for many years and our partnership on
XpoNorth is another great example of how this collaboration is helping to
support a flourishing, creative Highlands and Islands.”
“SimVis is in the forefront
of Virtual Reality developments,” adds Dr Paul
Chapman, Head of the School of Simulation and Visualisation at the GSA. “Its importance in education, business,
and leisure is growing exponentially which is why XpoNorth is such an important
forum in which to explore its current applications and future potential. SimVis
is delighted to be participating in this year’s festival both in the panel
events and in the Gaming & Technology playground.”
of Virtual Reality developments,” adds Dr Paul
Chapman, Head of the School of Simulation and Visualisation at the GSA. “Its importance in education, business,
and leisure is growing exponentially which is why XpoNorth is such an important
forum in which to explore its current applications and future potential. SimVis
is delighted to be participating in this year’s festival both in the panel
events and in the Gaming & Technology playground.”
XpoNorth director, Amanda Millen, says:
“The Glasgow School of Art is at the forefront of cutting-edge design, and the panels which are being staged this year offer up an exciting blend of
the opportunities which this kind of work can offer creative businesses.”
the opportunities which this kind of work can offer creative businesses.”
“The possibilities which
are opening up to businesses in the Highlands and Islands thanks to on-going collaborations such as
XpoNorth’s partnership with the GSA are endless.”
are opening up to businesses in the Highlands and Islands thanks to on-going collaborations such as
XpoNorth’s partnership with the GSA are endless.”
Ends
Further information on the
GSA contact:
GSA contact:
Lesley Booth,
0779 941
4474
4474
press@gsa.ac.uk
@GSofAMedia
Further information on XPO
North contact:
North contact:
Jan Patience,
07802
427207
427207
Notes for Editors
The Glasgow School of Art at Xpo North 2017
Wednesday 7 June 2017 at
12.30pm
12.30pm
Jim Love Studio, Eden
Court, Bishops Rd IV3 5SA
Court, Bishops Rd IV3 5SA
Brand Archaeology:
Building New Brands: Dr Gordon Hush in conversation with Pedro AImeida,
Building New Brands: Dr Gordon Hush in conversation with Pedro AImeida,
Brands are about emotions with logos, jingles and advertising of
brands from the past often generating memories that we associate with something
positive in our lives. Considering how Burberry used the company’s
historic and easily recognisable styling for their new marketing, or how Old
Spice built on the iconic adverts from the 1970s – think surfing and Carmina
Burana – or the enduring charm of the Dulux dog, it becomes clear that throwing
out old imagery may not always be the most appropriate approach. Dr Gordon
Hush, Director of the GSA’s Institute of Design innovation and Pedro
Imeida, Assistant Professor of Design at the University of Aveiro,
Portugal will examine how much historical and cultural memory can be lost
with a brand’s imagery, how brands can demonstrate ‘authenticity’ and how
locally specific brands can inspire cultural development.
brands from the past often generating memories that we associate with something
positive in our lives. Considering how Burberry used the company’s
historic and easily recognisable styling for their new marketing, or how Old
Spice built on the iconic adverts from the 1970s – think surfing and Carmina
Burana – or the enduring charm of the Dulux dog, it becomes clear that throwing
out old imagery may not always be the most appropriate approach. Dr Gordon
Hush, Director of the GSA’s Institute of Design innovation and Pedro
Imeida, Assistant Professor of Design at the University of Aveiro,
Portugal will examine how much historical and cultural memory can be lost
with a brand’s imagery, how brands can demonstrate ‘authenticity’ and how
locally specific brands can inspire cultural development.
Wednesday 7 June 2017 at
1.15pm
1.15pm
La Scala Cinema, Eden
Court, Bishops Rd IV3 5SA
Court, Bishops Rd IV3 5SA
Future Proofing the Past:
How Can Museums and Heritage Organisations Ensure Future Sustainability
How Can Museums and Heritage Organisations Ensure Future Sustainability
Museums and heritage organisations have traditionally been developed
around their physical location. However, the building can often be a
limiting factor. Location, the size of the building, opening hours, staffing
numbers and volunteers, and accessibility challenges will all have direct
impact on just how many visitors can ever visit. This panel will look at
how technology can improve the visitor experience and what a museum without
walls might be like. How can technology offer engagement with a whole
world of potential new customers, who may never be able to visit physically,
and turn that into income? Dr Stuart Jeffrey, Research Fellow in International
Heritage Visualisation will bring his significant experience in the subject to
the panel discussion which will be Chaired by Fiona Hyslop MSP.
around their physical location. However, the building can often be a
limiting factor. Location, the size of the building, opening hours, staffing
numbers and volunteers, and accessibility challenges will all have direct
impact on just how many visitors can ever visit. This panel will look at
how technology can improve the visitor experience and what a museum without
walls might be like. How can technology offer engagement with a whole
world of potential new customers, who may never be able to visit physically,
and turn that into income? Dr Stuart Jeffrey, Research Fellow in International
Heritage Visualisation will bring his significant experience in the subject to
the panel discussion which will be Chaired by Fiona Hyslop MSP.
Wednesday 7 June 2017 at
2.45pm
2.45pm
La Scala Cinema, Eden
Court, Bishops Rd IV3 5SA
Court, Bishops Rd IV3 5SA
Association, The Power of
Provenance – “In Conversation” with Matteo Alessi and Harris Tweed
Provenance – “In Conversation” with Matteo Alessi and Harris Tweed
Technology has opened up increased choice for customers both in
terms of what products they buy and how they buy them. In this
competitive market place how can a producer ensure that their products have
that little something extra to help attract the consumer? Arguably the ‘story’
is as important as the product itself. Matteo Alessi of Italian design
giants, Alessi, and Lorna MacAulay of the Harris Tweed Association, will look
at the importance of provenance to their businesses, and consider how they have
kept their products fresh without losing heritage and tradition. The event will
be hosted by Don McIntyre, Design Director at the GSA’s Institute of Design
Innovation.
terms of what products they buy and how they buy them. In this
competitive market place how can a producer ensure that their products have
that little something extra to help attract the consumer? Arguably the ‘story’
is as important as the product itself. Matteo Alessi of Italian design
giants, Alessi, and Lorna MacAulay of the Harris Tweed Association, will look
at the importance of provenance to their businesses, and consider how they have
kept their products fresh without losing heritage and tradition. The event will
be hosted by Don McIntyre, Design Director at the GSA’s Institute of Design
Innovation.
Thursday 8 June 2017 at
1.15pm
1.15pm
La Scala Cinema, Eden
Court, Bishops Rd IV3 5SA
Court, Bishops Rd IV3 5SA
Virtual Reality: Turning
The Tech Into Business Sense
The Tech Into Business Sense
Forget the hype. Virtual reality isn’t the next big thing, it’s
already here. But what can it do for you? Although games and movies have
grabbed the headlines it is VR which is fundamentally changing all of the
creative industries. The panel will explore the reality behind they hype and
explain why we should all learn more about the VR revolution. Dr Matthieu
Poyade, Research Fellow in 3D Programming in SimVis, will bring his
considerable expertise in Gaming and Medical Visualisation to the panel
discussion.
already here. But what can it do for you? Although games and movies have
grabbed the headlines it is VR which is fundamentally changing all of the
creative industries. The panel will explore the reality behind they hype and
explain why we should all learn more about the VR revolution. Dr Matthieu
Poyade, Research Fellow in 3D Programming in SimVis, will bring his
considerable expertise in Gaming and Medical Visualisation to the panel
discussion.
Wednesday June 7th
10am – 5pm
10am – 5pm
Thursday, June 8th
10am – 4pm
10am – 4pm
One Touch Theatre, Eden
Court, Bishops Rd IV3 5SA
Court, Bishops Rd IV3 5SA
Technology & Gaming Playground
including the SimVis hosted Virtual Reality showcase
including the SimVis hosted Virtual Reality showcase